John Heiss, Herbalife Senior Director Sports and Fitness and dedicated endurance athlete, is in a perpetual state of experimentation when it comes to sports nutrition and training methodologies. He has extensive experience in fasted cardio, in which you work out on an empty stomach after not eating for typically five hours or longer. Though this method has skyrocketed in recent popularity, there is plenty of debate on the merits. “The general thinking is that by not eating food, your body tends to burn stored fat for energy, preferentially over the food you just ate,” says Heiss. “The thinking is pretty sound: your body will certainly burn the food you just ate, especially any carbs, before turning to stored fats for energy. But how does this translate into real-world application of results you can see? Training is a lot more than just trying to burn calories, so the answer is complicated.”
Dr. John Heiss and Dr. Dana Ryan on CR7 Drive’s Performance Benefits
When Herbalife aimed to create a sports drink to meet the nutrition needs of Herbalife sponsored professional athlete Cristiano Ronaldo, it set the bar high. That’s why Herbalife Senior Director Sports and Fitness, Dr. John Heiss, personally worked with Ronaldo to evaluate his needs and personalize a product for him. The result: Herbalife24® CR7 Drive, a contemporary take on the traditional sports drink that provides advanced hydration and fueling without artificial flavors or sweeteners. It is light tasting and formulated to provide three components necessary for performance: enhanced hydration, metabolism-supporting Vitamin B12 and energy. “We literally built CR7 Drive from scratch,” says Heiss. “We conducted a nutritional blood analysis on Ronaldo, including sodium, potassium and magnesium levels, and factored in his performance needs to come up with this product.”
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Herbalife is known for forging authentic partnerships with its sponsored athletes, like international soccer champion Cristiano Ronaldo. With the creation of Herbalife24® CR7 Drive, a contemporary sports drink designed in partnership with Ronaldo to meet his demanding performance needs, the company has taken sports sponsorships to an exciting new level. Just launched in Europe and the Middle East, and soon to be launched in North America, Herbalife24® CR7 Drive is a testament to the commitment that Herbalife and Ronaldo share.
To get a better idea of Ronaldo’s commitment to Herbalife, just ask Independent Herbalife Members Michael Beckett and Martin Hughes of Melbourne, Australia. They received a welcomed guest when Ronaldo attended their Nutrition Club, Shape Up Melbourne.
Herbalife has officially set a GUINNESS WORLD RECORDS® Achievement for Most Participants in a HIIT (High Intensity Interval Training) Workout in 24 Hours in multiple venues! On March 7, 2015 at 9 a.m. local time, thousands of Independent Herbalife Members, Herbalife employees, and friends and family members around the globe took part in World Record Workout, the largest workout in Herbalife history.
“This is an incredible achievement for everyone at Herbalife and a lot of people had a lot of fun. People from every corner of the globe gathered together in their communities with one goal – to show the world the importance of exercise as part of a healthy life,” said Michael Johnson, Herbalife Chairman and CEO.
Those who participated got a great workout and helped a worthy cause. This workout benefited Herbalife Family Foundation, which provides good nutrition to more than 100,000 children around the globe every day. Read more »
Check out the new Active Body Fit video series, hosted by Herbalife Director of Worldwide Fitness Education Samantha Clayton, at Herbalife24.com/Active. This is our fitness philosophy in action. It follows a progressive and stepped approach to improving fitness and allows Herbalife Members to take the information and use it in any setting to help their customers get fit.
As a former world-class competitive sprinter and busy mother of four, Samantha believes that a slow, steady and sustained approach to fitness, in the long run, gets truly lasting results. “You realize life is not a race,” she says. “Life is about longevity and feeling good.”
Before coming to Herbalife, Samantha would often skip meals to keep up with her busy schedule. While working with the company as a fitness consultant for over a year, Samantha fell in love with the Herbalife24 Formula 1 Sport shake and it became her daily breakfast. Read more »